Imitation Jewellery is also sometimes called Fashion Jewellery or costume jewellery or one gram gold plated jewellery. In earlier days Gold Jewellery and diamond jewellery were in high demand but due to continuous rise in the prices of real gold jewellery the demand has shifted to modern stylish and beautiful artificial Jewellery and imitation gold jewelry. Jewellery is a part and parcel of daily life of every Indian Women.

This initially led us to eliminate 18,000 positions (which we shared in January) and, as we completed the second phase of our planning this month, it led us to these additional 9,000 role reductions (though you will see limited hiring in some of our businesses in strategic areas where we've prioritized allocating more resources).High Quality Gold Plated Imitation Jewellery Online The overriding tenet of our annual planning this year was to be leaner while doing so in a way that enables us to still invest robustly in the key long-term customer experiences that we believe can meaningfully improve customers' lives and Amazon as a whole.Īs our internal businesses evaluated what customers most care about, they made re-prioritization decisions that sometimes led to role reductions, sometimes led to moving people from one initiative to another, and sometimes led to new openings where we don't have the right skills match from our existing team members. However, given the uncertain economy in which we reside, and the uncertainty that exists in the near future, we have chosen to be more streamlined in our costs and headcount. This made sense given what was happening in our businesses and the economy as a whole.

For several years leading up to this one, most of our businesses added a significant amount of headcount. As part of our annual planning process, leaders across the company work with their teams to decide what investments they want to make for the future, prioritizing what matters most to customers and the long-term health of our businesses.

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